HOW TO ANALYZE PERFORMANCE MARKETING DATA FOR BETTER CAMPAIGNS

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce additional costs, it can result in higher accuracy and more reputable informatio